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PawPlacer started from frustration more than anything else. I grew up volunteering at shelters — North Shore Animal League, ASPCA, Bideawee, and plenty of smaller ones. I spent weekends walking dogs, cleaning cages, socializing cats, and helping wherever I could. It was meaningful work, but even back then, I couldn't help but notice how clunky and outdated the software was. Everything looked like it was built in prep for Y2K and never updated. Shelter and rescue work is already hard and volunteers are already overlooked. The tools shouldn't make it worse.
Years later, after working in tech building e-commerce platforms and developing systems at Kraken's crypto exchange, I went back to volunteer again. And nothing had changed. The same bloated, joyless software. The same miserable workflows. It wasn't just one shelter, either; it was the whole sector. The reasons were obvious: small and mid-sized underfunded organizations don't make tech companies rich, and legacy software is built on infrastructure that is hard to maintain and update to modern standards.
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